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Customers, promotions & loyalty

Customer records, promotions and loyalty in one restaurant system

Every guest who orders through your storefront or QR menu builds a profile with their orders and spend — owned by your restaurant, not a marketplace.

Run promotions with rules, schedules and limits, reward regulars with points, and group customers into segments by how they actually behave.

  • 30-day free trial
  • No card needed to start
  • Prices in AED
  • Customer directory
  • Promotions & codes
  • Loyalty points
  • Customer segments
SA

Sarah A.

Verified · 14 orders · AED 1,842 lifetime

2,450

points

  • Lunch order · #1042

    Today · 13:12

    +120
  • Reward redeemed · Free main

    Today · 13:12

    −500
  • QR order · #1021

    24 Aug

    +86
  • Refund reversal · #1009

    19 Aug

    −64

Every movement is a ledger entry, so refunds and cancellations reverse cleanly.

What does restaurant CRM software do?

Restaurant CRM software keeps a record of each guest — who they are, what they order, how often and how much they spend — so the restaurant can recognise regulars, reward them and target offers. In Dinivoo that record is built from real orders, so it stays accurate without manual entry.

  • Customer profiles are created when guests order online or by QR, linked by phone number.
  • Marketing consent is recorded with each customer and respected by segments.
  • Promotions, loyalty and segments all read the same customer and order data.
Customer directory

Know who your regulars are

Open any customer to see their order history and spend. Because profiles come from real orders, the directory reflects how guests actually behave rather than a list someone typed in.

  • Order and spend history
  • Linked by phone number
  • Marketing consent recorded
  • Owned by your restaurant

Profiles are created by ordering; customers are not added, imported or edited by hand.

SA

Sarah A.

Verified · 14 orders · AED 1,842 lifetime

2,450

points

  • Lunch order · #1042

    Today · 13:12

    +120
  • Reward redeemed · Free main

    Today · 13:12

    −500
  • QR order · #1021

    24 Aug

    +86
  • Refund reversal · #1009

    19 Aug

    −64

Every movement is a ledger entry, so refunds and cancellations reverse cleanly.

Promotions

Offers with rules, not counter discretion

Create percentage or fixed discounts on the whole order, a category or an item. Apply them automatically or with a code, schedule them for happy hour or a weekend, and limit them to certain branches or order types.

Live offers show on your storefront, so guests see the deal before they order.

  • Percentage or fixed
  • Order, category or item
  • Automatic or code-based
  • Schedules and timed deals
  • Branch and order-type targeting
  • Lunch Deal

    Running

    20% off

    Mains and sides, dine-in and takeaway

    • 12:00 – 15:00, Sun – Thu
    • Applies automatically
  • WELCOME10

    Running

    10% off

    First qualifying order, min. spend AED 60

    • New customers segment
    • One redemption per guest
  • Coffee Hour

    Scheduled

    AED 12

    Any hot coffee, Marina branch only

    • 07:00 – 09:00 daily
    • Timed item deal
Loyalty points

Points on a ledger you can audit

Guests earn points on orders and redeem them at checkout. Every movement — earn, redeem, restore, reversal or a manual adjustment — is a line on the ledger, so a refund never leaves phantom points behind.

  • Earn and redeem
  • Reversals and restores
  • Manual adjustments with a record
  • Balance on the customer profile
SA

Sarah A.

Verified · 14 orders · AED 1,842 lifetime

2,450

points

  • Lunch order · #1042

    Today · 13:12

    +120
  • Reward redeemed · Free main

    Today · 13:12

    −500
  • QR order · #1021

    24 Aug

    +86
  • Refund reversal · #1009

    19 Aug

    −64

Every movement is a ledger entry, so refunds and cancellations reverse cleanly.

Customer segments

Group guests by what they actually do

Build dynamic segments from order count, spend, recency and SMS consent, or keep a manual list. Segments update as customers order, ready for the next promotion.

  • Dynamic and manual segments
  • Order count, spend and recency
  • Consent-aware

Customer segments

Built from order behaviour and recorded consent

  • New customers

    First order in the last 30 days

    412
  • Returning customers

    Two or more orders

    1,286
  • High-value guests

    Top spend band

    184
  • Recently inactive

    No order in 60 days

    297
  • SMS opted in

    Consent recorded and current

    903

Segments describe who your customers are and what they consented to. Dinivoo manages the segment and the consent record — it does not send marketing campaigns on your behalf.

Included in

The customer directory and promotions are on every plan. Loyalty points and customer segments are included on Enterprise (AED 599 per month + VAT) — choose Enterprise for your trial to test them.

The 30-day free trial includes everything in the plan you choose, and you can try it on your own menu.

Start 30-Day Free Trial

What it does not do

  • Dinivoo does not send SMS, WhatsApp or email campaigns.
  • No gift cards or stored-value vouchers.
  • Loyalty is points-based; there are no tiers.
Questions

Frequently asked questions

Which plan includes restaurant loyalty?
Loyalty points and customer segments are on Enterprise. The customer directory and promotions are on every plan, including Starter.
Can I run a happy-hour discount automatically?
Yes. Promotions can be scheduled or set up as timed deals, and applied automatically to the items, categories, branches and order types you choose.
Do customers need to download an app for loyalty?
No. Guests are recognised by their phone number when they order through your storefront or QR menu.
Can Dinivoo send SMS offers to my customers?
No. Dinivoo records marketing consent and builds segments, but it does not send messages.
What happens to points when an order is refunded?
The loyalty movement is reversed on the ledger, so the balance stays correct.

Turn first-time guests into regulars.

Set up a promotion and a loyalty programme on your own menu during the 30-day free trial.

  • 30-day free trial
  • No card needed to start
  • Prices in AED

30 days freeNo card needed to start

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